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Author: Richard Millington

The Precision Principle (And My Internship With Seth Godin)

The best community strategies use precise terminology that creates clarity of thinking. Here’s how you do it.

What Members Really Want From A Modern Enterprise Community

Here are the three types of members and what you need to offer each of them to build a more relevant community.

Too Many Community Pros Are Working On The Wrong Problem

Most organisations are prioritising the wrong things in their communities because they have the wrong strategy. Here’s a simple three-step process for selecting the right programs

Why Community Strategies Fail (And Three Steps To Fix It)

Most organisations are prioritising the wrong things in their communities because they have the wrong strategy. Here’s a simple three-step process for selecting the right programs

The Rise of Community Marketing

There is a shift to community marketing due to the declining effectiveness of traditional marketing efforts and changing audience behaviour.

You Don’t Need A Big Community ROI Figure, You Need a Legitimate Figure (Case Study)

You Don’t Need A Big Figure To Get Support, You Need a Legitimate Figure

Use This ‘Quick And Dirty’ Method To Prove Community Value

If you want to prove the value of your community, but have limited time, access to data, and no in-house data team, use the Community-Driven Impact Score

Stop With The Engagement Gimmicks (and solve the real Problem!)

Engagement gimmicks never solve the real problem. At best, they give you a blip of activity. To sustainably drive more engagement, you need to solve the real problem.

We’re Probably In A Community Recession

We’re probably in the middle of a community recession – this presents unique challenges and opportunities  

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