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Author: Richard Millington

There’s No Such Thing As A ‘Platform You Control’

The idea that you should host your community on a ‘platform you control’ is a couple of decades old now. But the reality is there’s no such thing. Here’s a better way of thinking about it.

This is Community in 2024 (A Strategic Briefing For The Year Ahead)

This year will be different from any past year of community building. Long-running trends have finally caught up with us. It’s time to adjust and adapt.

Stop Comparing Members To Non-Members! Two Better Methods To Prove Community Value

Stop comparing community members to non-members. There are much better ways to prove the value of your community. Here are two I’d recommend.

Five Difficult Enterprise Community Challenges To Solve In 2024

There are plenty of challenges you could tackle related to your enterprise community. Here are five I think are worth making a priority this year.

You’re Measuring Community Events Wrong: Here’s How To Do It Better

The way most people measure events is fundamentally flawed. Here’s a better approach which highlights what would have happened if you never held the event.

Inside A Community Strategy: Building Successful Community Concepts

Make sure you get the critical decisions right and ensure everyone is on the same page about your community. This slide deck will show you how to make the right decisions for your community.

Serious About Superusers: Three Data-Driven Ways To Improve Superuser Programs

Don’t rely on ‘gut instinct’ to improve your superuser program. Instead, ask yourself a series of data questions and then use the answers to decide where to focus your efforts.

Three Community Data Frameworks You Should Know

/*! elementor – v3.13.2 – 11-05-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=”.svg”]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block} What Happens When The Metrics Change? If one of your key metrics rises

Surviving The Retail Moment: Should You Choose Member-Centric or Org-Centric Strategies?

/*! elementor – v3.13.2 – 11-05-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=”.svg”]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block} Hosted Communities Are Facing A ‘Retail Moment’ Perhaps the best analogy to describe

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