An 11-year cohort study of 86 community pros, plus five years of CMX industry data, on whether community is a viable long-term career.
An 11-year cohort study of 86 community pros, plus five years of CMX industry data, on whether community is a viable long-term career.
We need to stop comparing platforms by features and start comparing them by functionality. This tool might help
Sephora’s closure of its forums isn’t just sad news; it’s a clear signal that the strategies that built thriving brand communities in the 2010s don’t work in 2026. The Community Everywhere wave is here.
After hundreds of UX sessions watching members navigate enterprise communities, I keep seeing the same seven design defaults — homepages built by platform vendors, not designed for members. Here’s what a modern enterprise community homepage should look like instead.
Most community migrations underdeliver because of poor processes — not poor platforms. Here are the six processes that determine whether your migration succeeds or disappoints within six months.
Switching from a chat platform like Slack or Discord to a forum isn’t as simple as shifting to a new messaging app. Forums slow the pace and change how people participate. Don’t treat your forum like a chat room—recognize it’s a new, more deliberate way to build community.
Most enterprise communities are optimised for engagement. But what if engagement is the problem? Here’s what happened when we added friction to a client’s community — and why the results surprised everyone.
A community platform migration is a major strategic decision masquerading as a technical one. Too often, organisations focus on replicating what they have instead of building the experience needed for the future. Here’s how to treat your migration as the strategy project it really is.
Don’t let content accumulate indefinitely in your community. Undertake a proper knowledge audit and archive the vast majority of it.