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Author: Richard Millington

The Rise of Community Marketing

Community marketing is on the rise. Our new free strategic briefing explains what it is, the three main types, and how to prove its value.

So, You’ve Inherited a Community: Three Big Decisions

You’ve inherited a community you didn’t build. Before you redesign, replatform, or shut it down, here’s the evidence-based way to work out what you’ve actually got, in three questions, then make the one strategic decision that follows.

Should You Build Your Community On Higher Logic Thrive?

Higher Logic Thrive isn’t the narrow association platform its reputation suggests. It’s the widest all-in-one community platform in this series, with community, marketing, AI, learning and events in one place. A 2026 review against the same nine-capability scorecard.

Community Platform Overage Fees Are Becoming A Big Problem

Overage invoices from community platforms are rarely a billing error. They’re bot traffic, and increasingly dark bots that fake being human to get onto your bill. Here’s how to prove it and fix it in the contract.

Should You Build Your Community On Gainsight CC?

Gainsight Customer Communities (formerly inSided) scores well on AI, moderation, ideation, and content. The real question is whether being part of Gainsight helps or hurts you. My full 2026 review.

Should You Build Your Community On Discourse?

Discourse is the best discussion platform I review in this series, with a 9 out of 10 for discussions and an 8 for both AI and moderation. Here is where it is best in class, where it falls down, and the one thing you have to get right if you move to it.

Khoros in 2026: An Honest Review (And Why I’d Leave)

Khoros still has one of the strongest feature sets in the market. So why would I tell most teams on it to leave? An honest 2026 review of the product, the company behind it, and what to do next.

Higher Logic Vanilla: An Honest Review

Higher Logic Vanilla drifted for a couple of years after its acquisition. It is now, in my view, one of the top two all-round enterprise community platforms. Here is an honest review of where it is strong, where it still falls short, and who should buy it.

Is Community a Dead-End Career?

An 11-year cohort study of 86 community pros, plus five years of CMX industry data, on whether community is a viable long-term career.

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