What you should focus on at any given time depends heavily upon whether you need more members, new behaviors, or both. This leads to the

What you should focus on at any given time depends heavily upon whether you need more members, new behaviors, or both. This leads to the
If you’re a community manager, you know communities don’t happen by chance. You make them happen. You use your powerful skills of persuasion, understanding of
Going through the script for an upcoming member feedback session, I caught a line which read: “We’re soon going to be launching some exciting new
A client was recently tasked with trying to figure out how much time prospective members would have in their upcoming community. This is a fool’s
If you think of a strategy as a bunch of ideas written down on a piece of paper, then it’s probably not worth much. The
…moving forward without them is a bad idea. If you can’t unite your colleagues around the value and potential of a community, what makes you
…is in you. Specifically, investing in the skills and knowledge of the team running the community. Every community needs a highly trained and highly skilled
If you want more participation, an obvious area to target is to reduce the costs (that crippling anxiety) of asking a question. There are many
If you’re trying to figure out what your members will like, you’re following. If you’re persuading members to do something you like, you’re leading. Following