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What Are Community Managers? Why Do We Need Them?

If you’re a community manager, you know communities don’t happen by chance. You make them happen. You use your powerful skills of persuasion, understanding of

Informing or Persuading?

Going through the script for an upcoming member feedback session, I caught a line which read: “We’re soon going to be launching some exciting new

How Much Time Do They Have To Participate?

A client was recently tasked with trying to figure out how much time prospective members would have in their upcoming community. This is a fool’s

What Is A Good Community Strategy Worth?

If you think of a strategy as a bunch of ideas written down on a piece of paper, then it’s probably not worth much. The

When Colleagues Don’t Support You…

…moving forward without them is a bad idea. If you can’t unite your colleagues around the value and potential of a community, what makes you

The Best Community Investment

…is in you. Specifically, investing in the skills and knowledge of the team running the community. Every community needs a highly trained and highly skilled

If You Want More Participation, Reduce The Social Costs Of Asking Questions

If you want more participation, an obvious area to target is to reduce the costs (that crippling anxiety) of asking a question. There are many

Following vs. Leading

If you’re trying to figure out what your members will like, you’re following. If you’re persuading members to do something you like, you’re leading. Following

Bridging vs. Bonding

A bridge provides a connection across a chasm.

You and your team can be the bridge between your organization and the community.

You can shuttle (and filter) information from one group to the next. You can pass and filter information from one group to the next.

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