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Following vs. Leading

Richard Millington
Richard Millington

Founder of FeverBee

If you’re trying to figure out what your members will like, you’re following.

If you’re persuading members to do something you like, you’re leading.

Following is more common. It’s easier, involves a lot of research, and you get to test ideas until you find out what members want to do. Once you know what members want, you just need to do more of it. Your main challenge is research.

Leading is harder, the chances of success are lower, but the rewards are much greater. You begin with a vision and need to rally others to your vision. You’re working in the dark, often without data, to make your vision a reality. Your main challenge is persuasion.

The problem with following is you might end up with a drama-filled, click-baity, apocalypse, the problem with leading is no-one might be following.

Both approaches can work just be clear about which you’re doing. You either need to solve a research problem or a persuasion problem.

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