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This is the 3rd post on in our Strategic Community Management series.
Around 90% of the strategies I’ve reviewed don’t contain any genuine strategy at all. Most contain a bucket list of tactics to spur more engagement.
Most of the problems come when we convert objectives into strategy. There are a few principles to get right here.
Today we opened enrollment for our Psychology of Community course.
We believe understanding psychology is critical to building successful online communities.
Our goal is to help you use principles of psychology to sustainably drive a high level of engagement.
Reflecting upon the people we (and others) have hired recently, most seem to fall into the community plus category.
They bring community talent, but they also bring something extra to the table.
It might be a relationship with every top person in their field.
It might be creative content skills (video etc..)
It might be copywriting.
If you interview any segment of community members you’ll discover the very real emotive reasons why people don’t participate more.
Lurkers, for example, give three common reasons for not participating:
They don’t have enough time.
They don’t feel they have anything to contribute.
They don’t feel they are smart enough to share their knowledge.
For everyone managing a community team… To improve a community you can either improve the technology, processes, or the people. The first two get far
I want to spend the next few weeks talking about strategy. We often have the entirely wrong idea about what strategy is and how we
Who is Your Target Audience? Community Goals and Objectives You have identified both the goals and the behaviors (objectives) which will likely accomplish these goals. Remember
The first level relates to engagement tactics. You see a lot of discussion about social media tools and how to use each of them effectively.
At our New York workshop last week, we set aside 90 minutes to tackle problems put forward by participants. In situations like this, it’s really
