What Are Community Managers? Why Do We Need Them?

If you’re a community manager, you know communities don’t happen by chance. You make them happen.

You use your powerful skills of persuasion, understanding of psychology, and knowledge of technology to build powerful online communities.

Today we’re publishing this video to help you explain what community management is, why having a great community manager is so important, and the skills you need to be a great community manager.

If you’ve had to explain the importance and value of your work as often as we have, this video might be as great a primer for you as it has been for us.

Keep doing the work you’re doing. You’re not alone. Your work matters.

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