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Don’t Blunder Into A Community Persuasion Strategy

It’s ok to pursue a persuasion approach as long as you’re aware and prepared to do the work of persuading. The problem begins if a)

You Have A Persuasion Problem, Not A Knowledge Problem

Do you need to convince or persuade people to participate in (or support) your community? A typical mistake is to try and convince people by

Persuasion, Statistics, And Your Boss

If you’re wondering what metrics to collect and how to display them, here’s a simple rule. If your boss is asking you for data to

Picking The Easiest Persuasion Pathway

Persuasion feels cheaper than it is. It costs you time and attention capital. If you waste your audience’s attention, some of it won’t come back.

2 Simple Tools Of Persuasion

We value what we have more after we have it. In psychological terms, this is known as the endowment effect. We’re also extremely loss-averse. Framing

The Persuasion Check

Persuasive writing is the easiest win right now. It’s easy to improve too. Let’s cover a really simple technique from the Advanced Engagement Methods program.

The ABCD Method: How To Rapidly Build Thriving Communities In Smaller Groups

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Is It A Territorial Dispute?

An acquaintance asked me to look at a business case he was building for his community recently. His goal was to win over two colleagues

Four Broad Approaches (which are you pursuing?)

What you should focus on at any given time depends heavily upon whether you need more members, new behaviors, or both. This leads to the

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