It’s ok to pursue a persuasion approach as long as you’re aware and prepared to do the work of persuading. The problem begins if a)
It’s ok to pursue a persuasion approach as long as you’re aware and prepared to do the work of persuading. The problem begins if a)
Do you need to convince or persuade people to participate in (or support) your community? A typical mistake is to try and convince people by
If you’re wondering what metrics to collect and how to display them, here’s a simple rule. If your boss is asking you for data to
Persuasion feels cheaper than it is. It costs you time and attention capital. If you waste your audience’s attention, some of it won’t come back.
We value what we have more after we have it. In psychological terms, this is known as the endowment effect. We’re also extremely loss-averse. Framing
Persuasive writing is the easiest win right now. It’s easy to improve too. Let’s cover a really simple technique from the Advanced Engagement Methods program.
/*! elementor – v3.13.2 – 11-05-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=”.svg”]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block} What Is Asset-Based Community Development? If there is a single silver bullet to
An acquaintance asked me to look at a business case he was building for his community recently. His goal was to win over two colleagues
What you should focus on at any given time depends heavily upon whether you need more members, new behaviors, or both. This leads to the