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Do You Follow The Data Or Do You Persuade Members?

Do You Follow The Data Or Do You Persuade Members?

Let’s imagine your data and survey results tell you that members don’t like to create guest columns about the topic. Should you do more of

NEW: FeverBee ‘Tactical Psychology’ Workshop in New York City (June 6)

On June 6, we’re hosting our Tactical Psychology workshop in the heart of New York City. Our goal is to equip each of you working

The Inbounder (And The Limits of Conversion)

I’m pleased to announce I’ll be speaking about Mass Persuasion: How To Get Members To Do What You Want to 1000 marketers at The Inbounder

Why They Didn’t Participate When They Said They Would

At least once a week we hear a variation of this story: “When I spoke to the group about my engagement idea, they said they

Do You Send Out Emails To Your Community Like This?

2 years ago I worked with a very capable, personable, and friendly community manager. Let’s call her Sarah. Sarah wasn’t an expert in her field,

The Convincing Illusion (and internal buy-in)

We get convinced and persuaded confused often. Persuasion is far more valuable. You can be convinced without taking action. You can be persuaded without being

Value Translation Errors

Consider this: In one study, we presented liberals and conservatives with one of two messages in support of same-sex marriage. One message emphasized the need

10% True Believers To Persuade A Group

Shortly after the 2011 Arab uprisings, scientists at Renseelaer Polytechnical Institute developed 3 computer models to identify the tipping point where a minority belief becomes

Changing The Opinions Of Members: A Series of Smaller Steps

Can you recall radically changing your position on any topic because of a single message? Can you recall the last time you changed your mind

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