Exploring New Opportunities

The flip side of Friday’s post is the change of environment might open up opportunities to explore new ideas and means for members to engage

In Praise of Normality

I’ve seen a few communities turn themselves into pandemic action centres. Every discussion, event, and blog post is about the pandemic. This makes sense, it’s

Don’t Spend A Lot Of Time On Posts Few People See

I’ve seen dozens of clients spend countless time roping in marketing, PR, and legal teams to collaborate on a post (or response) few people will

The Best Content For Customer Communities

A few years ago, I noticed nearly every community with a calendar of regularly scheduled content published a lot of content very few members engaged

Integrating Community Into The Sales Path

I’ve been interested and impressed by Toky Woky’s community platform recently. Visit Superdrug or Monki and you will see a community pop-up inviting you to

Opportunities Are Everywhere

Challenging times present opportunities to unite members in a community. As more people are forced to work from home, you might initiate discussions like: Working

Intent and Outcome

Datarobot uses Khoros’ Value Analytics tools to help determine both the intent and the outcome of community visitors. If you don’t know why members came

Community Reviews

Create a category or discussion thread inviting members to share reviews of the products and services they use. Reviews are incredibly valuable to other members.

Working With Smarts

In the glossary of wrestling terms, a ‘Smart’ is someone who has inside knowledge of the business. They want to feel like insiders and gain

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