In Praise of Normality

I’ve seen a few communities turn themselves into pandemic action centres. Every discussion, event, and blog post is about the pandemic.

This makes sense, it’s the biggest issue of our time.

But it’s perfectly okay not to go down this route. People still have largely the same needs as before. They still want to solve their problems, learn more about topics they’re interested in, and connect meaningfully with one another.

While they’re aware of the pandemic, do they want their every waking second to be about it? I doubt it.

Perhaps the greatest value your community can provide your members with right now is a place to escape from the chaos around them. Don’t underestimate the value of normality and continuity in times of chaos.

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