Month: March 2020

Quick tip. Our course participants know I dislike vague terms like use, share, update, collaborate etc…creeping into community strategies. Get specific with your verbs so

It’s a good idea to guide new customers into a private community group where they can set goals and get support from mentors and others

Typically we begin a new client project with an on-site workshop where we aim to get all the key people in the same room (and

One client’s community members have been gaming the system. I suspect they research what platform we use, looked at which behaviors are rewarded, and then

Working with Sephora on their community recently, I came across this message in the lobby: [click here if the image doesn’t appear] The line, “Even

Once your community has launched and you’ve gotten your first 100 members, it’s time to shift your focus in a few areas. This typically means: