Create a category or discussion thread inviting members to share reviews of the products and services they use.
Reviews are incredibly valuable to other members. They tend to increase conversions and encourage members to purchase other products too.
Sure, members might say bad things about your products and good things about your competitors’ products. However, if they’re visiting your community they probably compare you favorably to others. It’s good to show that in a public place.
Reviews also guide newcomers in what products to buy and avoid. They give people confidence in their purchases and provide members with a unique sense of influence and input. If you have the ability, you can also use tools like BazaarVoice to show reviews on product pages.
If you’re looking to escape the engagement trap, you need to focus less on the quantity of actions and more on the quality of actions. Reviews are one of the few tangible things you can point to from the community.