Telling The Story In A Sentence

An important part of our work is summarising the entire community in a single value sentence. Because you only get a sentence to tell your

Taking A Community Off Life Support

It doesn’t make sense to keep a community on life-support. If, after a year, there’s no activity unless you initiate and start the discussions, create

The Cost and Consequences of Customizations

Customizations can simultaneously make your community unique and costly. Yet, every customization you add to a community website is also a liability. It’s something you

Some Community Skills Are Too Important To Learn On The Job

In 6 weeks time, I’m hosting a different kind of community workshop. This is a workshop for those of you whom: Have been running communities

Default Names

Too many communities don’t have a name. They’re simply ‘community’ (or, worse, “discussions/topics”). It’s like calling your business ‘business’. Typically these ‘default names’ reflect a

Growth vs. Expansion

The typical approach to growing a community is to hope members drift in through search, referral traffic from the website, or sheer luck. Sometimes it

Designing Complex Communities for Multiple Audiences

Our larger projects typically involve building complex communities for multiple audiences; users of the product, resellers, consultants, partners etc… One approach to these communities is

Develop Five Ideas and Test Them

Too many organizations only come up with one, single, risky, all-encompassing idea for a community. This typically means: ‘we’re going to build a community for

Fixing The Broken System

Two approaches to improving a community. The first is to come up with new strategies, ideas, and tactics which will bring you closer to the

Subscribe for regular insights