Two approaches to improving a community.
The first is to come up with new strategies, ideas, and tactics which will bring you closer to the results you want.
The problem is if you’re not getting the results you want with your current approaches, there’s no guarantee your next approach will fare much better. In short, there’s no point in us providing clients with a new strategy if the underlying problems which led to a failed strategy remain.
The second is to improve the people and processes responsible for the community. The more you improve the community skills of the community team, the more effectively they can deliver better results. That’s the value of acquiring new skills, they are something you can use indefinitely to deliver better results.
I’ve lost track of the number of organisations I’ve seen investing six and seven-figure sums on their technology and not spending a dime on training the people to an advanced level to run the project. Almost every community can deliver much better results by investing in the team behind it.
On September 4, we’re hosting the first-ever advanced community skills workshop. If you’ve mastered the basics of engagement already, this workshop will equip you with the techniques to identify and deliver the maximum value to and from your community.
We’re focusing specifically on the areas which have the greatest possible leverage, that are rarely covered elsewhere. This includes things like:
- Identify the full value members need from a community.
- Developing successful user journeys to keep members highly engaged.
- Designing the community for specific motivations and use cases.
- Establishing benchmarks to guide your roadmap.
- Persuading members to make their best contributions.
I hope you will join us, it will change how you think about your community.
The workshop takes place from 1-6pm on Sept 4 at the Fox Theatre in Redwood City. You can combine the workshop with a regular CMXSummit ticket.