Massively Overprepared

It took me too long to learn I need to be massively overprepared to win people over to a community approach. I’d recommend it to

Strategy Is A Full-Time Job

A web developer friend once told me that most companies grossly underestimate the amount of copy needed for their new website. At a large company,

Best Customers and Best Members

If you’re in the B2B sector, be aware your top customers pay for the privilege of talking to someone who uniquely understands their complex needs.

Working With A Million Member Identities

“Actually, you’re wrong”. …probably isn’t the beginning of a conversation which is going to end well. Community management is not customer support. You’re not just

Groups Of 3

A quick tip for in-person events. The best way to build relationships, get members to share information, and help everyone enjoy the event, is to

Archetypes

A few common ones… The contrarian guy (typically is a guy, sorry). Takes contrary stances either for attention, because of genuine beliefs, or just to

‘We Goals’ vs. ‘Me Goals’

Chasing a target is invigorating, especially if there’s a reward for it. If you answer 10 posts you might get a badge, if you answer

The 10 Year Plan

A good rule of thumb is to spend the majority of your time working on the projects which have the biggest long-term impact upon your

Community In Name Only

I’ve been working from a WeWork office for a year or so. It’s a “community” in the sense I share office space with other warm

Subscribe for regular insights