Some Community Skills Are Too Important To Learn On The Job

In 6 weeks time, I’m hosting a different kind of community workshop.

This is a workshop for those of you whom:

• Have been running communities for a year or more and know the basics.
• Feel comfortable responding and engaging to members directly.
• Are looking for more advanced skills to take your community to a higher level.

Some Skills Are Too Difficult (Or Too Costly) To Learn By Trial and Error

These are some skills that are difficult to learn on the job.

For example, you can incrementally get better at engaging with members directly but it’s hard to incrementally map out a user journey and know it’s the right one for your audience.

Likewise, you can incrementally get better at building internal support, but it’s hard to get incrementally better at designing your community website to have the biggest impact (you also don’t want to be fumbling around with your community website hoping something works).

Sept 4, 2019 – First Workshop in the Bay Area.

On Sept 4, we’re going to focus on three of the biggest skills you can master to immediately have a big impact on your community’s success.

These are:

1) Member Mapping and Designing Effective Journeys.

At the advanced level, you should spend less time focusing on each individual member and far more thinking about the entire picture.

We’re going to explain how to identify member segments, understand what they desire and then configure your tools to ensure each of them makes their best, sustained, level of contributions to your community.

We’re also going to show you how to keep this updated, design decision trees to make changes, and how to expand your community in a sustainable way.

If you don’t have validated member segments, unique approaches to engaging them, nor considered how to configure the tools you have (whether a premium enterprise platform or tools like FB groups/Slack), this will be a game-changer in how you manage your community.

2) Designing Your Community.

Most communities are badly designed, we’re going to help you design the best community site possible (don’t worry, you don’t need a technical background).

This includes what to prioritise, which features are most important, how to customise those features (if you’re using the default settings, you really need this workshop), and help you go through your technology (whatever it may be) and upgrade every aspect using core principles.

Design is such a critical part of our work and gets so little attention.

If you’ve ever felt unsure about whether you’ve set up your community right, whether you could be getting more from your technology, or you’re thinking about moving platform, this will equip you with the expertise you need.

We will even share our default templates for RFPs, feature specifications, and examples of great community designs you can learn from.

3) Building the Roadmap and Prioritising.

Do you know what you will work on next? Are you working on the things which have the biggest impact for the longest amount of time? Or are you putting out fires?

If you’re not sure if you’re working on the biggest impact tasks, we’re going to change that by helping you build out your community roadmap, identify the key steps along the way, and make sure you’re prioritising the tasks which really matter.

Most importantly, your roadmap is going to cover the kind of resources, skills, and expertise you need. By the end, you will know exactly what to work on throughout the year and the resources you need to get there.

Believe me, this is a game-changer in how you approach your work, will stop you becoming bogged down in petty minutiae, and help you stay focused on your big wins.

Sign Up Before Prices Rise

If you’ve been doing this work for a year or so, feel comfortable engaging with members directly, it’s time to step up to the next level.

The workshop takes place the day before CMXSummit, which means you can also attend the conference.

The fee for the workshop is $599 (or $539 if you use this link)

NOTE: Scroll to the bottom and select “Richard’s workshop” from the list.

I really hope you will join us.