Month: December 2008

People want to share emotional highs and lows with others. It's a big opportunity. Thousands of people braved the cold to celebrate Obama's victory in

In any community, are dozens of sub-groups. It’s ok to treat each group differently. When you launch a new online community, you will soon see

You don’t need approval to get started on building your company’s online community. You can start right now (after reading this blog post). You can

Community members that aren’t self-motivated, are motivated by rewards. You need to create these rewards. These members are motivated by 4 things, fame, money, sex,

Every single community needs a clear sign for people that want to be more involved. You can call it just that, “Be More Involved”. Or

You can motivate members without rewards if you create the right sort of community. There are two sorts of motivations, external and internal. There are

This is from an online community manager job description: “We’re looking for a Community Manager to develop an army of stark raving fans of our