A Big Question To Ask Your Online Community

You need to know why your members are participating in your online community. They're participating because it benefits them, but you need to be more

Ideas For Launching Your Online Community

Nobody wants a dead launch day. Likewise, nobody wants a fizzy community launch that goes flat the next day. You can avoid this by doing

Never Pick Your Most Active Members Before You Launch

Don’t try to identify your community’s top participators before you launch. Activity on one community has little relevance on another. Top participators in similar communities

Launch With A Big Issue (and keep going)

It's easier to launch an online community upon a big issue. Cheltenham Borough Council launched a successful blog during the floods of 2006. Hundreds of

Seth Godin Interviews Richard Branson

Two of my business heroes share the same stage. The results are well worth your time. Watch Seth Godin Interview Richard Branson.

Conquering The Newcomer Problem

You can conquer the problem of scaring newcomers away by dividing the community into groups of 150 people. Instead of a 1500-member community, aim for

Cut The Distractions

If your online community has accounts on dozens of social-media platforms, you have a lot of distractions. Two brilliant non-profits, Amnesty International and Make Your

Daily Work

You should be developing your community, not maintaining it. Spend your time bonding your online community. This isn’t the same as fire-fighting. It’s not resolving

Community Creates Brilliant Content

It’s easy to get tangled up trying to create great content. You could spend most of your time doing it. But content isn’t as important

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