Value is in the eye of the beholder. Which is to say value is about perceptions. Your community’s value isn’t based upon a single metric to a single person. The value of your community is entirely subjective. It is based upon a combination of financial benefits, immediate utility, emotions, beliefs, and social norms.
That last one, social norms, is significant. We rarely form beliefs in isolation. Most of our beliefs are derived from wanting to fit in with others.
If your executive team has come to a consensus about the community, others are likely to adopt that view, too. This means you can’t focus all your efforts on a single stakeholder. You have to target a group of people and develop a broad consensus that the community yields positive value.
This also means you need to identify your community’s stakeholders, find out what they value, and determine how much time you want to spend keeping them informed, satisfied or engaged. In project management terminology, this is known as stakeholder mapping.
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