Online communities are terrific tools to identify potential leads for your business. A lead can come in three forms: problems shared, purchase-intent behavior, or completing information. Far too many people fail to take advantage of this incredible benefit to directly generate more business for their organization.
If you’re not tracking lead identification, or even trying to identify potential leads in your community, you are losing out on a huge amount of value.
Community ROI Template
You can use the spreadsheet package or follow the steps below.