Imagine you take two groups of newcomers to the organization. You give one group access to the community. They can ask questions, read information, and increase their knowledge with real interactions with customers.
The other group you train as normal.
Then you see how long it takes each group to reach full productivity.
Time-to-full productivity can mean one of two things. It can refer to the time it takes a new recruit to ably complete every aspect of their job role as measured by their manager. Or, it can refer to the time it takes a recruit to reach an equivalent level of performance as their closest colleagues. Essentially, it means how long it takes a newcomer to be proficient in their job.
This metric is important. The quicker a new recruit can get up to speed, the less money is wasted in their salary time. An online community, as we noted above, can really help achieve this.
This is both the simplest and most complicated formula we cover here.
To measure this, you need the following:
- Average employee cost per week for a group exposed/encouraged to use the community.
- Time-to-full productivity of exposed group (in weeks).
- Average employee cost per week for a group not exposed/encouraged to use the community.
- Time-to-full productivity of non-exposed group.
- Total number of recruits given access to the community per year.
Community ROI Template
You can drop these figures into this spreadsheet here or follow the process below.