How to Calculate the ROI of Online Communities

By Richard Millington

ROI People

FeverBee is a community consultancy dedicated to bringing scientific precision to growing thriving online communities.

Our goal is to help organizations embrace a modern approach to building a community. This is an approach not based upon hunches, ad-hoc ideas, or shiny concepts, but based upon over a century of proven social science and a deep understanding of data. Our work distills complicated psychology into practical actions you can take to grow your community.

FeverBee enjoys tackling complex community problems faced by medium to large organizations. Over the past eight years, we have helped 250+ organizations (including Google, Oracle, Amazon, Wikipedia, Autodesk, EMC, and The World Bank) to embrace proven science to develop successful online communities and collaboration efforts.

In 2011, FeverBee founded the Professional Community Management Academy which has trained hundreds of the world’s top community professionals to use scientific methods to drive community success. FeverBee also authored Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Buzzing Communities is widely cited among top community professionals for introducing modern best practice into this field.

Our blog,, is the most widely read resource for community and collaboration professionals in the world. You can join our mission by registering for our FeverBee Experts community.



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