Month: March 2019

Angry members make angry posts. If a member is angry when they visit the community, you can’t stop them from making an angry post. But

Most of us intuitively accept emotions drive behaviors better than facts. But we get clumsy with the messaging to make people feel the emotion. Too

I’m in San Francisco meeting people all week. There’s no agenda for any of these meetings.   I do this about 2 to 3 times

Many online communities are filled with frustration. People have problems and go to the community to find answers. They begin in a state of frustration

A community strategy should contain ‘risk factors’. These are the biggest causes of community failure. Each risk factor should highlight the risk (i.e. technology failure),

…is rather unlikely (although MySpace is testing this theory) But if it does happen, at least you have the email addresses of all your members

If you’re trying to figure out what your members will like, you’re following. If you’re persuading members to do something you like, you’re leading. Following

Opodo presumably sent this email out to their entire community mailing list telling them they didn’t win a competition. Do you think members who received

A good way to test your core community skills is by starting a WhatsApp group. Invite your closest friends, colleagues, or family to join and