Spamming 95% Of Your Members To Engage 5% Doesn’t Make Sense

March 18, 2019 ,,Comments Off on Spamming 95% Of Your Members To Engage 5% Doesn’t Make Sense

Opodo presumably sent this email out to their entire community mailing list telling them they didn’t win a competition.

Do you think members who received this email are more or less likely to read future messages from the community?

Any time you send an email which isn’t relevant to members, you’re reducing their likelihood of participating in the community again.

Emails about events most members aren’t attending, competitions most people didn’t win, website updates members don’t care about all do more harm than good.

This applies in other areas too. If you’re sending a mass email asking members to contribute, remember 95%+ of the recipients are lurkers who don’t have the time, expertise, or motivation to contribute. That 95% is now less likely to read future emails from your community.

The only time you should email the entire community is when you have major, important, news which is relevant to the entire community. The rest of the time you need to segment, use group @mention updates, or design a better system for reaching the people you need to reach.

If your update is only relevant to a small number of members, only email those members. Audience attention is a precious resource, don’t waste it.

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Free Trial - Accelerator Program Free.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select