Community Professionals

When one person was responsible for every community, a community manager was an apt term. Now it’s become a catchall for a range of different

Sustaining Discussions

A bump is a crude method to sustain discussions. Turning a discussion into a sticky thread isn’t much better. Yet there are times when you

The Delicate Balance Of Creating Value

If you manage a community of practice (CoP), you face a difficult balancing act. You need discussions that generate value. However, the discussions that generate

Condense Your Menu Of Discussions

Some platforms encourage you to waste space. Take the Disney Moms Forum below: On here you see just 3 discussions (barely). The subject line clearly

Why People Don’t Join A Community

Cliffe Lampe and co recently published a fascinating study. One of the understated results is this; some audiences are unlikely to ever join a community.

Surveying non-members

Take a random sample of your target audience (not your existing members). These are people who are interested in the topic but haven’t joined your

What Members Value In Their Community

Do you know what members value in the community? Do you know what keeps established members coming back? It’s a combination of the following:  Their

Your Menu Of Discussions

Let’s introduce a simple concept, your menu of discussions. Take a look at the latest discussions taking place in your community right now. Do the

Does the Community Manager Need To Be An Expert?

Patrick writes you don’t need to be a subject expert to run a community for that topic. Patrick is right. Sometimes you don’t need to

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