Month: June 2013

Let’s divide community behaviour into two (oversimplified) categories. There is behaviour that adds to the community and behaviour that subtracts from it. You can judge

The first people that join a community will do it through a commitment to you, not a commitment to your mission.  For this to happen,

Read this sentence carefully: “We find no evidence for the influence of customers’ altruism, nor of customers’ desire for improving and enhancing existing firms’ products

About 70% of you read this blog through Google Reader. On July 1st, Google is shutting Google Reader down. This means we need to persuade

Documenting and categorizing the best knowledge is important. No-one else is going to do this but you. For a long time, no-one documented all the

This is a common line of thought.  Wouldn’t it be better if our audience members did {x}? They would benefit, we would benefit, the entire

If you run a community of practice, you need members to initiate discussions. Reddy and Jansen noted four triggers for initiating a discussion. These are: 

Support communities defy every rule of successful communities. They’re often about the organization, not about the audience. They’re not based around a strong common interest

As community professionals, we believe (implicitly or explicitly) that the value of creating social capital outweighs the costs. The idea that organizations should cultivate and