What Members Value In Their Community

June 20, 2013Comments Off on What Members Value In Their Community

Do you know what members value in the community? Do you know
what keeps established members coming back? It’s a combination of the
following: 

  • Their
    reputation
    . This is their own body of work in the community and the
    responses/impact of their work. Most of the participation in communities is
    driven by members looking to enhance and maintain their reputation. 
  • The
    community’s reputation
    . These are the community’s achievements, unique
    personality, unique focus, or momentum established. This is gained through
    having regular activity, having a visible impact upon their sector, and a
    friendly atmosphere. Members visit to associate themselves with the community’s
    reputation and identity. 
  • Friendships/relationships.
    These are the friends they have made through participating in the community.
    People value these connections and want to stay informed with what their
    friends are up to. 
  • Good,
    quality, information
    . This is the information that has been created and
    documented in that community. Members visit a community to get useful
    information from other members. This is especially good when members have a
    problem. 
  • Access to
    terrific people
    . This is the ability to interact with people of importance
    in that sector – perhaps get noticed by them. 

Too often we focus on the information. Information is just
one element of the mix. The individual’s own reputation and the reputation of
the community are by far the most important aspects. 

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