Surveying non-members

June 21, 2013Comments Off on Surveying non-members

Take a random sample of your target audience (not your
existing members). These are people who are interested in the topic but haven’t
joined your community. Invite them to do a survey. Gift a $10 gift voucher to
each that completes the survey.

Ask if they have heard of the community. Ask what value they
see in the community. Ask why they haven’t joined the community. The data might
surprise you.

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