Vocal Minority And The Triumph Of Data

In the Facebook Effect, David Kirkpatrick shares a memorable tale about the introduction of Facebook's news feed. Members hated it. They repeatedly said so. It

How The Community Management Role Evolves

If you’ve just launched a community, you will spend the bulk of your time inviting people to join and prompting them to participate. Your role

Escalation Against Trolls

Someone bothering the community should be banned or suspended. That’s simple enough. If the individual creates new accounts or otherwise continues attacks on your community,

The Ultimate Guide To Rewarding Community Members

What’s the purpose of the reward? What will be different after you issue the reward? A good reward scheme identifies a desired outcome and creates

Good Dreams And Increased Status

It’s better to discuss the dream of your community, than dwell too frequently upon specific actions it takes. How will the world be different in

Swarm Sydney

This is a quick reminder. I'll be in Australia this week speaking at Swarm Sydney. You can learn more about Australia's first community management conference,

Does Your Community Have A Strong Future?

Communities are based around a strong common interest. Will the number of people interested in your community’s topic rise or fall in the future? A

High Value Community Management

What can you do that an intern with a few weeks training can’t do? If you spend your time welcoming members, removing spammers, responding to

The Process

A recent client is frustrated with the community development process we co-created. She’s fed up of messaging dozens of people every day. She’s tired of

Subscribe for regular insights