Shiny Object Syndrome

Should you start a Google+ page? Almost certainly not.  How would your members hear about it? You would have to promote it through your existing

The Personality Of Community Managers: A Few Tips

I cringe whenever I see a community manager use phrases like: “Thank you for taking the time to contact us.” “We would like to wish

Sustaining Long-Term Participation In An Online Community

Beyond the short-term interest/need that compels a member to join, long-term participation is driven by four needs.  1) Power (efficacy) 2) Fame/recognition (appreciation) 3) Friends

News About Your Members

Abdul just completed his first marathon. He did it in a great time too, 3 hours and 38 minutes. You might think this isn’t worthy

Why The Principles Of Community Development Don’t Apply To You

…Because you’re a non-profit.  …Or because you have difficult stakeholders. …Or because you have a unique product. …Or because you work in the B2B sector.

Upcoming Issues In Community Management

Of all the topical issues in community management, there are a few I would be pay special attention to. The blurring lines between offline and

What Is A ‘Successful’ Online Community?

The ComBlu report was released yesterday. Amongst it’s many perplexing elements was the assertion that BravoTV is a brand that gets it? Why does Bravo

A Great Example Of An Online Community

[vc_row][vc_column][vc_column_text]One of my favourite examples of a successful online community is The Student Room. The Student Room gets a lot right. Lets examine a few

A Brief Guide To Building Strong Relationships With Key Community Members

A community manager should cultivate positive relationships with top members in the community. These relationships provide the community manager with a great deal of influence

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