It’s better to discuss the dream of your community, than dwell too frequently upon specific actions it takes.
How will the world be different in the future as a result of the community?
This plays upon our efficacy needs. We like to feel we've made an impact upon the world. We like to be part of groups that are changing the world.
What is the vision that members can get behind? What does your community stand for?
But not all communities are suited to dreams, some are better suited to status.
Your community shouldn’t be a community for engineers. But a community for an engineers who believe … or do …. or wish …. or want ….
Status refers to the past. What has the community done? What type of people join the community?
It’s easy for people to get behind a community than has good, strong, dreams or affords a higher level of status.
If your community doesn’t talk about status and doesn’t have any good dreams, now might be the time to gradually introduce them.