A recent client is frustrated with the community development process we co-created.
She’s fed up of messaging dozens of people every day. She’s tired of creating content about the community. She doesn't want to spend time building strong relationships with members. She asked for short-cuts. Could she send the same message to multiple people, for example?
That's the wrong question.
The right question is 'is this approach working?'
You can hate the process as much as you hate an advert, but if it’s working – then keep running with it.
The process is also where we separate those who want to be community managers from those that should be community managers. Community managers should love interacting with dozens, potentially hundreds, of people every day. If you don't, this probably isn't the industry for you.