Vocal Minority And The Triumph Of Data

November 15, 2011Comments Off on Vocal Minority And The Triumph Of Data

In the Facebook Effect, David Kirkpatrick shares a memorable tale about the introduction of Facebook's news feed.

Members hated it. They repeatedly said so. It was going to destroy Facebook. They were all going to leave. 

Some community managers might've decided to change it back. They might have apologised. Facebook didn't. 

Why? Because their data showed them that members were interacting more. 

I dislike community managers declaring what the community does/doesn't like based upon what a tiny minority of members have stated. Those that are perfectly happy, usually wont say a thing.

It's impossible to summarize the feelings of a community based upon what members have said, you have to see what members do.

Only data yields you the answer. When you make a change, you need to decide what you're going to measure to see if members like it.

Comments Off
©2019 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.