Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

How The Community Management Role Evolves

Richard Millington
Richard Millington

Founder of FeverBee

If you’ve just launched a community, you will spend the bulk of your time inviting people to join and prompting them to participate. Your role is very focused upon gaining a high level of activity from a relatively small number of individuals. Anything else at this stage is a distraction.

But your role evolves. Once you’ve passed the critical mass stage, you need to focus on slightly bigger activities, such as organizing events, embedding processes, promoting the community, developing a strong sense of community, optimizing the conversion process and measuring your efforts.

You shouldn’t be doing the same tasks you did a year ago. Your role should be constantly evolving. This is why task-orientated community job descriptions fare badly against goal-orientated community job descriptions.

The challenge is knowing when and how to evolve. You have to determine this in advance. e.g. Once we reach {x} we will begin doing {y}.

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