A Radical Change In Our Approach To Branded Community Platforms

Too many sites make the same mistake as TasteTheGlenLivet (below): This could be a thriving online community. They claim to have 20,000+ members, but few

Final Day To Join The Professional Community Management Course

Today is the final day you can sign up for The Pillar Summit’s Professional Community Management course.  Are you happy with your community efforts? Are

Refine -vs- Develop

Gail makes an excellent point on UXBooth (a blog you should be reading). You can spend a lot of time creating new features for your community, or

Friday Community Traditions

Traditions help develop a sense of community amongst members and stimulate participation. Don't dismiss them as dumb, try one. Fridays are an excellent opportunity to

A Self-Perpetuating Cycle We Need To Break

Was the person that wrote your job description a community manager? Had they managed the community for a long period of time? Have they had

Information Needs and Why Content-Driven Community Strategies Are Flawed

Two weeks ago, I met with an organization looking to build a community for entrepreneurs. Their plan was to create great content to attract people

The One Essential Task For Newly Hired Community Managers

[vc_row][vc_column][vc_column_text]If you’ve just been hired for a branded community, you have one essential task. Benchmarking. I am dead serious about this. My first task when

The Case Against Branded Conversations

Most branded community managers would probably have removed many of these off-topic discussions.   But Avon didn’t, that’s why their community is thriving. Members bond

The Problem With Tweaking The Community Platform

I’ve recently begun asking Professional Community Managers for their opinions on various branded communities. What would they do if they were manager of MarriotInsiderRewards or

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