Month: January 2011

Many brands would do better to engage with existing communities than create their own. Even those that create their own should have very clear rules

Good news for those of you want that want to see me live. I’ll be the second keynote speaker at the CSN Conference in Amsterdam

I worry that patronizing members is about to become a big problem. Your members don’t want any recognition. They don’t want any  appreciation. They want

Sports teams have the fiercest and most loyal communities of any sector. Sports teams give people a reason to cheer. They compete and fight for

If you want members to update their profile picture, don’t tell them to do it. Not many people will listen to you. Just set the

There is a social ladder. Cool kids on the top, unpopular kids at the bottom. You and I are probably in the middle. New people

You’re welcome to wait for members to stumble upon your community. Sometimes you get lucky. Don’t be surprised if it doesn’t happen though. If you’re

Nothing is more important and urgent about our health. If our health isn’t good, nothing else matters. That’s great for health communities. But what about