Speaking At The CSN Conference

January 9, 2011Comments Off on Speaking At The CSN Conference

Good news for those of you want that want to see me live. I’ll be the second keynote speaker at the CSN Conference in Amsterdam on February 10.

I’ll be speaking to marketing, advertising and HR professions about which organizations should develop communities and how they can develop a community for their business. Here’s the brief:

Successful online communities offer businesses many benefits. Communities last for a long time, they increase loyalty, encourage more business from existing customers, provide excellent recruiting opportunities and can generate invaluable feedback on your products, marketing and customer thinking..

The problem is few organizations know how to successfully create one. The internet is littered with the expensive graveyards of decaying communities. The biggest brands are usually the biggest failures. the size of the brand, nor the size of the budget, is the decisive factor to developing a community that lasts.

In this talk Richard Millington will outline why most businesses shouldn't try to develop a community, why many communities fail, what communities can offer a business and, most importantly, how to create a successful community for your organization.

I’ve never given this speech before, so it’s an exclusive just for attendees. I hope to see you there.

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