I worry that patronizing members is about to become a big problem.
Your members don’t want any recognition. They don’t want any appreciation. They want genuine, meaningful and sincere interactions. Instead of worrying about how to scale something like a meaningful interaction, we should worry about patronizing our members when we do.
No practical steps in this post, sorry.
Just be careful. It’s easy to show members lots of recognition and appreciation. It's just as easy to patronize them by doing so.
