The Social Ladder

January 5, 2011Comments Off on The Social Ladder

There is a social ladder. Cool kids on the top, unpopular kids at the bottom. You and I are probably in the middle.

New people begin near the bottom of this social ladder. They’re nobodies (which is slightly better than being unpopular). These nobodies feel like outsiders. They’re effectively walking into a big room of people who know each other. It’s scary. It’s easier to lurk than risk participating.

You need to jump-start newcomers up your community’s social ladder. Give them a way to feel popular and wanted amongst the group. A good welcome helps. Mention them in a newspost with other members. Introduce them to other members with similar interests or who live nearby. Do the hard work of introducing themselves for them.

Also make them feel appreciated. Ask their opinion on topical issues in the community. Have a newcomer-only category in your forum. Consider having an 'Ask a veteran' category too.

The higher members climb the social ladder, the more they participate. But, if the social ladder feels too steep in the first place, most newcomers wont try to climb it. You need members to feel they can be popular in the community without having been a lifetime member. It’s not easy, you just need to provide the right jump-starts.

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Free Trial - Accelerator Program Free.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.