Month: September 2009

Why don’t you already have an online community? Why haven’t your customers, fans, employees already set one up on your behalf. Are you not interesting

I worry if the ‘online’ is getting in the way of the community idea. Not every business needs to have an online community. But nearly

That…is the question. Should you guide your community or should your community guide you? Make the decision before your launch. Most of your actions and

Here is a quick tip, take a short-cut when you launch your community. The communities that launch with a bang usually have one of two

If your community has a job to do, then you should remove as many members as possible. First, getting something done in knowledge-based tasks requires

There are lots of opportunities to make money from communities like this: MyBuilder is an online marketplace that brings together consumers, builders and tradesmen, offering

Purpose is overrated. Many communities with weak or no real purpose do just fine. More important than purpose is members fulfilling basic human desires. Make

Online community guidelines are usually a waste of time. The people that read the guidelines aren’t the people who cause problems. The people that cause

Create souvenirs that members can buy. Very few communities offer souvenirs. It’s a shame. People buy souvenirs to remind them of a positive experience. These