I worry if the ‘online’ is getting in the way of the community idea.
Not every business needs to have an online community. But nearly every business should be trying to develop a community of customers.
Tell a businesses they need a community of customers and their eyes light up…they get it. They know they need a group of customers that talk to each other.
If you tell a business they need an online community, the reaction isn’t the same. It’s less clear. It gets confused with e-marketing, websites and web 2.0.
Online community seems to reduce the great community idea to a subset of online marketing. This shouldn’t be the case. Online should make the community idea better. Online makes it easier to spread this great community idea.
Lets please not relegate such an important business concept to a subset of e-marketing.