Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Community Souvenirs

Richard Millington
Richard Millington

Founder of FeverBee

Create souvenirs that members can buy.

Very few communities offer souvenirs. It’s a shame. People buy souvenirs to remind them of a positive experience. These souvenirs, like your community, are usually based around shared experiences. Persuading members to spend money in your community is the hardest of the four investments a member can make.

T-shirts, mugs and refrigerator magnets are easy targets. But why not go further? What about a yearbook? Featuring profiles of the regular members ($30 gets you featured – and buys you a copy). How about a commemorative coin or a deck of playing cards featuring profiles members?

Better still, what about branding some of your products after topics/members/groups in the community?

Souvenirs is the easiest way to make money from communities. You create the feeling, then sell the feeling. Most importantly, souvenirs solidify a member’s involvement in the community. You might even find superiors are more enthusiastic about your community when it can generate some revenue.

If your community doesn’t have souvenirs, today would be a time to introduce them.

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