Why don’t you already have an online community?
Why haven’t your customers, fans, employees already set one up on your behalf.
Are you not interesting enough? Do you not have enough customers? Do your customers not use the internet? Is your product not social?
If you answer yes to any of these, then don’t bother building a community. You have bigger problems to fix. Building a community isn’t right for you yet, it’s always going to be an uphill struggle.
The answer, hopefully, will be that customers don’t know how to find each other or your customers need leadership .
But don’t assume these answers simply because it helps you. Make an honest appraisal, why don’t you already have an online community? Thousands of other companies already do.