VIP In The Building

What if you could persuade a VIP to participate in your community for a day? They might write a quick blog post, post and respond

Introducing Newcomers

It’s time to drop the introduction threads. If your community has a thread for newcomers to introduce themselves, get rid of it. Nobody wants to

Make Your Blog The Local Newspaper

Some say your blog should talk about your industry. They’re usually wrong. Typically, customers don’t care about the industry. People buying Nike trainers don’t care

Review Events

Invite your members to review any community-related events they have attended. People that attend events love to read reviews of it. Photos and videos are

When A Stampede Knocks At Your Door

If a super–growth idea is successful, you’ve got a stampede arriving at your online community. That’s scary. You need to cater to these people differently.

Persuading The CEO

Convince a CEO to tell their employees to join your online community. At a small business, that means 3 new members. At a Fortune 500

Why That Many?

Why not create a private blog for just 10 specific people? Or a social network just for the 20 greatest minds in psychology? Why do

When No Means “I Don’t Want To Be Responsible If This Fails”

I’m stealing this from my distilled interview: If you come to someone with an idea for an online community, they might say no. There’s no

Seizing A Major News Story

If you run a sports team fan site, and the manager is sacked, it’s big news. It’s also a huge opportunity to grow your community

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