Persuading The CEO

November 17, 2008Comments Off on Persuading The CEO

Convince a CEO to tell their employees to join your online community.

At a small business, that means 3 new members. At a Fortune 500 company, that’s 30,000 new members.

Reaching these people is hard. Thousands of salespeople fail every day.

Use the assets you have, your existing members. Put together a template e-mail and list of advice to persuade they can send to their boss. Something that will make an outstanding case for joining your online community. Maybe improve knowledge, find sales leads, better customer service or improve your reputation.

Collect a list of ‘e-mails that worked’. Let others see them. Reward the employees who succeed, encourage them to help the rest.

One solid recommendation is worth thousands of new members.

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