Some say your blog should talk about your industry. They’re usually wrong.
Typically, customers don’t care about the industry.
People buying Nike trainers don’t care about the sports manufacturing industry. They care about themselves, and people like themselves. They care about being better at running, making their trainers last longer. They care about celebrities using the same products as them. They care about the young rising sportsmen and the 73-year-old who’s just started running again after 37 years.
Parents buying cots certainly don’t care about the baby products industry. They care about successful ideas for raising children. They want to know about other parents like them. They want great ideas for putting screaming babies to sleep.
Try blogging about your customers. Share their stories with each other. Invite the most successful ones to contribute. Build readership one member at a time.
Think of your blog as the local newspaper. Instead of covering Browstone County, you’re covering people that use your products.