Seizing A Major News Story

November 15, 2008Comments Off on Seizing A Major News Story

If you run a sports team fan site, and the manager is sacked, it’s big news. It’s also a huge opportunity to grow your community at lightning speed.

Invite your members to post every scrap of information they can find on the topic. It might be a news stories, blog posts, tweets, what a friend in the industry knows, perhaps a round-up of chat-room discussions.

Task a group to put the information into 3 categories. Fact, Rumour, Fiction. Make it clearly visible from your homepage.

Now get the word out in comments of media news stories, to journalists, on relevant blogs and through people you know in the industry. You can even call a radio station or two.

Try to become the major hub of latest information and the official stamp of what’s a fact, what’s fiction and what’s a hot rumour.

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