Month: November 2008

If you have a customer service team, you’ve got a handy list of customers you can apologise to. If you haven’t got a customer service

Your members needs prompts to invite friends. But asking friends to invite their friends doesn’t always work. It’s a cliché and it looks selfish. There’s

The secretive Skull and Bones society asks all new members to recount their sexual history with the rest of the group. This is a deliberate

Give every new member a small job to tackle when they join. This gives all members ownership over a tiny piece of your community. It

You don’t want to teach people about your company nor technology right now. These are barriers to tackle in the next stage. To get going,

It’s time to break out the Santa Hats and prepare for Christmas. I suggest you create a present using the resources of your community, that

It’s easier than ever to keep your members coming back. You just need to combine the best of human motivations with technology. If you get

If your outreach e-mails are getting a response less than 50%, you’re doing more harm than good. Seriously, you’re turning potential members (and customers) away

Crazy idea, but what if you recruited a board of directors for your community? Recruit a board of experts from a range of different fields