Month: November 2008

You don’t need to be an expert within the industry to build an online community. But you do need the ability to recruit and motivate

Create league tables of the top bloggers in your field. You have the A-List table, the B-List Table, the C-List table and down it goes.

People only complain about things they have an interest in. If someone complains about an aspect of your community, ask them if they want to

Nothing you do should be random. You should know why you’re doing everything you plan to do. That means asking “Why?” a lot. Why do

If you run a closed community, you should either encourage members to invite as many friends as possible, or restrict them to one invite per

There is a theory that states in any online community, 90% lurk, 9% participate and 1% create. There are different ways you can treat this

Following on, if you do need to redesign the community interface, inform everyone first. Explain why you need to do it and the benefits of

Create a diagram of where your new members are coming from. Then work out who are the connectors, and who influencers these connectors. You need

If you’re trying to build a B2B community, you need to appeal to employees not organisations. Figure out what motivates these employees want most. Fame?