Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

What Verb Is It?

Richard Millington
Richard Millington

Founder of FeverBee

Quick tip.

Our course participants know I dislike vague terms like use, share, update, collaborate etc…creeping into community strategies.

Get specific with your verbs so you, your colleagues, and your members know exactly what you mean.

  • “Sharing best practices” might become “publishing blog posts which we will send via our email newsletter to members on our newsletter mailing list”.
  • “Collaborating with each other” might become “Create time-limited groups and posting a detailed challenge for other members to solve by sharing their best solutions and editing the solutions of each other”.
  • “Welcome new members” might become “Send a direct message with a bullet point list and personal message to get started in the community”.

A lot wordier for a marketing message, but a lot clearer for everyone to understand what these vague terms mean.

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